5 Tips for Writing a Powerful Meta Description
To cut it short.
Meta description generator is one of our recipes. Try Storykube 🚀
What is a meta description
Journalists, bloggers, copywriters and basically everyone that writes, sells, owns or does something on the internet know how important it is to appear on the first page of the Google search engine, or if you’re not a Googler, any search engine.
That is why if you too have a blog, or an online journal or an e-commerce site or any kind of website you probably will need a meta description tag.
A meta description is a short snippet of information where you describe what people will find in your website, summarizing the page’s content. This short sentence appears below the blue link with the title on a search engine results page (SERP). Search engines show the description in search results mostly when the searched-for phrase is within the description itself, based on how it relates to people’s search query. Any word that matches the search term is bolded.
So, meta descriptions actually give you an opportunity to convince users that in your page they will find what they are looking for. Their purpose is to generate click-throughs from Google. As a matter of fact, CTR (click-through rate) is a metric used by Google to measure a website’s effectiveness. When you click on a result, you make Google believe that this site is a good one and, based on the position, Google itself will push the site up the rankings.
What happens if you don’t put a meta description of your website? Nothing much, Google will automatically show the first sentence that it finds on your page, and if it’s too long it will also probably truncate it. But it’s kind of a shame, isn’t it? With a meta description you have the chance to personalize the message you deliver to internet users. And this is why you need to have a really good one, ’cause if the description isn’t any good at expressing what your content is about, people will ignore it and choose another website.
How to write a perfect meta description
In order to be powerful and effective, meta descriptions should be straightforward, one sentence (maybe two) and they need to meet specific and very simple requirements.
1. You need it to be no more than 160 characters
It’s hard to say what Google is going to do on the SERP, but what you can do is to make sure your meta description stays in the 160 characters, this way if Google decides to show it, it won’t cut it short, but it will be fully readable.
2. You will want to use keywords
If you place your keywords inside the description, like for example the name of the website that repeats itself from the title, or the product you’re selling, Google will bold these keywords, and catch users’ eye.
3. You have to clearly state what’s the content of your website
Say what you do. Get right to the point of what you are proposing on your website, so people will know right away that you actually have what they are looking for.
4. You might need to include a call-to-action
It can be catchy to include a call-to-action even if you’re not selling anything. Your website is actually your product, so you still want users to click on the link and enter your page. It’s kind of like you’re inviting them into your home.
5. You will want it to be fun, unique, engaging, concise
Finally, make it fun and engaging. Users are attracted to something light, merry and short, don’t overload them with information, be clear and simple.
The ultimate tip: meta descriptions are one of Storykube’s recipes
The ultimate tip, and this is also very good news for you, is that if you have no idea from where to start writing your meta description and even your title, you can use Storykube!
To tell you the truth, Storykube does not generate only meta descriptions, but all sorts of content templates you might need in your blog, e-commerce or journal. Introducing Storykube’s recipes: headlines, AIDA models, captions, and social media ads, along with entire article writing of course.
Any kind of content you need, you just have to add all the ingredients into Storykube’s form and in no time our AI will generate a variety of unique, tailor-made examples of ads, headlines, captions, AIDA models from which you can choose, and last but not least, your website’s meta description.
Give a prompt to Storykube, and see how it will generate both the title and the meta description, ready for you to use. You’ve got the idea, Storykube will put it into practice.
Now that you know what a meta description is, how to build one and where to build one, just go and have fun trying Storykube’s power!
It’ll work magic.
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