Web Writers Have a Time Problem
To cut it short.
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Who are web writers
Before facing the problem that all web writers have nowadays, which is time, let’s see who web writers are.
In a very broad definition web writing is the art of writing online. This is too much broad, since it is actually a very varied, nuanced profession. There are certain specific skills that a web writer has to meet in order to be considered a web writer. But basically, yes, everything that you see written on the Internet, from a blog post, to the link of a website on the Google page, from the tiny little button on which you click to start an action, to the description of a product on your favorite ecommerce site, to the emails that you receive from websites you have subscribed to. Every single written word you see is written by a specialized web writer. So we can say with absolute certainty that web writers are people who write content for the web.
But how did we get to web writers? Who are they? And what do they have in common? Let’s start from the very beginning.
The traditional writer
We know that all kinds of jobs and professions change over the years and adapt to the world, they adjust to social, cultural and technological changes and challenges. It’s progress.
The writing industry is one of the big industries that faced major changes, developing and progressing during the years, from handwriting to type writing, to print, and then came…the computer and the advent of the Internet, with its billions and billions of opportunities and doors ready to open to infinite worlds and beyond.
So, traditional writers like novelists or journalists that used to go around, looking for inspiration or for the hottest news in town, writing on their notebooks or on pieces of paper, started to explore a whole new world. The computer and the Internet of course gave the possibility to writers to begin writing for a broader audience. Journals began to have an online version of their journal, academies started to publish their essays and works, tons of emails started to be sent to introduce oneself and one’s company to others, creating a network of people and connections. Not to mention real-time text transmission systems, company websites, personal blogs, and then the social networks’ boom and blast, still evolving and changing our way to interact one another and exchange information and ideas.
A new kind of writer
So, the potential that the Internet gave to writers and in general to people who always wanted to write, or always wanted to start writing but didn’t know where to begin, is infinite. Moreover, the Internet gave the possibility to start writing in a brand new way; people started to create and ideate new writing modalities, molding new writing skills and introducing new writing industries to the world.
So nowadays, when we surf the Internet, we barely notice that we are reading words and sentences. That’s because we are just looking for something, and we want to find that something right away; or maybe we asked a question and we don’t pay too much attention to the fact that we are reading, but we focus only on the information provided, because that’s what we are looking for. We assume that things on the Internet are put there by who knows what sort of strange entity. But actually there is an umbrella term that gathers all the people who write for the internet together. An umbrella term is a term that covers a category that shares common features. Web writer is an umbrella term.
To narrow down this umbrella term, and to start sorting things out, let’s diversify the most popular types of web writers.
Copywriter is actually a profession that existed long before the advent of the Internet: billboards, newspapers, magazines and television were the main media through which a copywriter could show their writing skills. But the Internet has widened the field on which these professionals can act. So whether it’s a commercial on TV, an ad on your social media, a button you click on a website or a product description on an e-commerce page, the words that you see are carefully selected and arranged to encourage, convince, inspire readers and listeners to take action, that could be to buy a product, a service, register for something, ask for information, visit a web page.
Copywriters write persuasive and engaging copies in order to sell or to make you take action. They need to have strong writing and communication skills, they need to write in a straightforward, simple, consistent way, they need to be creative and also have good SEO skills.
Any person who has a passion and of course an inclination for writing can be a blogger. Personal blogs are meant to inform and entertain people, share ideas and opinions on any kind of subject, from photography to science, from travels to math, from food to astrophysics. Most of the time blogs are free and easy to read. This kind of writing is seldom informal, colloquial, made to entertain readers. Bloggers often begin their personal blog just to have fun, to share their thoughts on the world or on a specific topic; eventually they start building trust with their readers that potentially can become customers in the future.
A web marketer’s main job is to find and attract new qualified buyers, increasing customers’ loyalty towards a company. They use content marketing in order to build a brand that consumers can trust; that’s why they need to have a strong marketing strategy and use analytics tools in order to research and address their target audience, to analyze traffic channels. They also need to have strong SEO skills and be able to write contents, like for example newsletters or social media posts.
Journalists that write for the web are like newspaper journalists, but of course their editorial content is distributed via the Internet. Here there are several characteristics that they don’t share with traditional journalists. For example, web journalists can report news in real time, literally seconds after an event occured. Moreover, they take care of other tasks related to writing, like graphics, sound, animation, and videos, to accompany their article. They frequently engage with readers in a discussion on the articles they publish, inviting them to share ideas and give personal feedback. Like all the other web writers, they need to have good SEO skills, since their goal is to inform, but also to be read.
What do these web writers have in common?
It goes without saying that the Internet started to speed up everything: news travels fast, information spreads like wildfire, and the demand from the various writing industries has to keep up the pace in order not to miss anything and to keep progress and growth going.
That’s why web writers nowadays are asked to produce more and more content, faster and faster, maintaining high quality and high standards. They need to accelerate their writing process to be more productive. But they don’t have time. Writing for the web requires a lot of time. So what do a copywriter, a blogger, a marketer, and a journalist have in common? They need to save time and write more.
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